ZwillGen Launches AI Division
On Wednesday, ZwillGen, a law firm specializing in technology and privacy law, announced the launch of its new artificial intelligence division. This expansion follows its acquisition of Luminos, a small but specialized firm based in Washington, D.C. The move brings six attorneys and data scientists from Luminos.Law into ZwillGen’s fold, enhancing the firm’s capabilities in AI bias and cybersecurity testing. Founder and managing member Marc Zwillinger emphasized the increasing demand for these services among their clients, especially in light of growing regulatory scrutiny.
A Strategic Move Amidst Industry Trends
The legal industry has seen a surge in firm combinations at the start of the new year, particularly involving smaller firms. Already in 2025, at least five other mergers have been announced. Notable among them, London-founded Clyde & Co. merged with a small insurance firm in Dallas, while Withers, another London-based firm, joined forces with a firm in Los Angeles. Several large mergers that were announced previously also took effect on January 1.
ZwillGen’s Growing Footprint
Since its founding in Washington in 2010, ZwillGen has grown significantly. The firm now employs over 45 attorneys across its offices in Washington, D.C., New York, Chicago, and San Francisco. Additionally, ZwillGen operates a subsidiary that assists clients with subpoena requests and maintains an affiliate company focused on gaming licensing. Together, these expansions have brought the total headcount to approximately 125 people.
Focus on AI and Cybersecurity
The acquisition of Luminos aligns with ZwillGen’s broader strategy to deepen its expertise in AI and cybersecurity. Luminos, established five years ago, had built a strong reputation for advising companies on AI and analytics risk management. In April, Luminos spun off its custom AI risk software into a separate company, Luminos.AI, to offer a scalable enterprise solution. Although Luminos.AI remains independent, its co-founder Andrew Burt will now dedicate his efforts to the software company while serving as a legal advisor to ZwillGen’s AI unit.
Brenda Leong, previously with Luminos, will lead ZwillGen’s AI division as director. This leadership shift marks a significant step in ZwillGen’s efforts to meet the evolving needs of its clients, which include prominent technology and media companies such as Airbnb, Bose, DoorDash, NBCUniversal, and The New York Times.
Looking Ahead
With these strategic moves, ZwillGen positions itself at the forefront of addressing AI-related challenges, ensuring its clients remain well-equipped to navigate the complex landscape of technology and privacy law.
