Mielle Organics, a popular haircare brand, has been hit with a class-action lawsuit filed in Illinois, alleging that its Rosemary Mint Scalp & Strengthening Hair Oil causes hair loss.
The lawsuit, filed on Nov. 21, claims that the product contains certain ingredients that have caused significant hair loss for the plaintiff, Georgina Gomes, and other consumers.
The complaint further states that Mielle Organics failed to disclose the alleged risks on the product label, thereby misleading customers.
Gomes, who is seeking class certification, argues that no reasonable consumer would have knowingly purchased a product that could potentially cause harm.
The lawsuit accuses Mielle Organics of violating the Illinois Consumer Fraud and Deceptive Trade Practices Act, as well as making fraudulent claims, unjust enrichment, and violations of state consumer fraud laws.
Gomes is seeking damages, legal fees, and the costs associated with the lawsuit, along with a jury trial.
In addition to Mielle Organics, Procter & Gamble Company, the parent company of the brand, has also been named in the court filing, further complicating the legal landscape for both companies.
As the case moves forward, Gomes hopes to represent a class of consumers who have suffered similar adverse effects from the product.
The lawsuit highlights the growing concerns surrounding product transparency and consumer rights in the beauty industry, especially regarding the safety and labeling of cosmetic products.
Legal experts are closely monitoring the case, as it could have significant implications for the marketing practices of beauty companies and the protections available to consumers.
